Join Us for the Start of Our 36th Season!
Thursday, September 8, 2011
11:30 AM to 1:00 PM
The Clarion Hotel & Convention Center
And, mark your calendar
now to
join us on the
2nd Thursday of each month
from September through May!
- Fall 2011 Schedule -
SEP
8 |
Nick Ireland
from
Premier Guitar |
Premier Guitar started as a magazine (and still is), but the evolution and revolution of new media launched this string pickin' organization into the business of reaching 800,000+ guitar enthusiasts wherever they want to connect.
(Read more below.)
Register for this event |
OCT
13 |
All about the
NewBo City Market |
A meeting place. A public space. A year-round market. When completed, the NewBo City Market will feature a carefully crafted and eclectic mix of local, ethnic and gourmet food, events and attractions. Come to learn more!
|
NOV
10 |
The Retail Revolution
featuring Younkers |
The retail environment of today isn't your mother's department store. Heck, it's not even like it was at this time last year! Come learn about retail marketing and that most anticipated of holidays, Black Friday. |
DEC
8 |
Nick Westergaard
on Branding |
Join us to hear the latest from this engaging presenter and one of the area's leading creative thinkers as he discusses Branding and Re-Branding. |
In this issue:
- Register today for the September meeting
- A recap the May meeting when we visited the Human Resources Campus of East Central Iowa
 
“Audience vs. Circulation”
with Nick Ireland, Marketing Manager, Premier Guitar
Since 2007, guitar media company, Premier Guitar, has built an international multimedia audience that has grown to 800,000+. This growth is largely attributed to delivering good content to readers when, where, and how they’d like to read via a variety of multimedia platforms. Premier Guitar has developed an extremely engaged, qualified, and responsive audience while becoming the share-of-market leader in its competitive space through a commitment to service to its advertising partners.
 In this presentation, Premier Guitar's Nick Ireland will discuss the ways in which Premier Guitar has evolved to meet the needs of its audience and advertisers.
About the presenter: Nick Ireland is a native Cedar Rapidian, having graduated from Xavier High School in 2001. Nick earned a major in public relations and a minor in journalism at the University of Northern Iowa and remained at UNI for graduate school, where he focused his studies on political communication. After working in the sales & marketing department of AEGON Financial Partners/Transamerica for nearly two years, Nick joined Premier Guitar as its marketing manager and has overseen marketing efforts since 2008.
Please join us!
Thursday, September 8, 2011
11:30 AM - 1:00 PM
Clarion Hotel and Convention Center (map)
Cost: $15.00
Reservations are
required and
are due by
5:00 p.m. on Friday, September 2.
Submit
your reservation for the September meeting
CRPRA meets the 2nd Thursday of each month, September through May.
Mark your calendars for the season!
by Sher Jasperse
May 2011 - “How the CR Flood Gave Rise to an Outstanding New Home
for CR Human Resource Agencies”
CRPRA ended its 35th anniversary season with a fascinating behind-the-scenes look at the creation of the new Human Resources Campus of East Central Iowa, where we enjoyed meeting in the building’s bright fourth-floor conference room. Speaker Libby Slappey, formerly United Way Major Gifts Manager, explained that the Flood of 2008 was disastrous for many area nonprofit agencies, which were displaced and disabled just as they experienced a significant increase in demand for their services. Faced with this challenge, community leaders asked two questions: How can the community address the needs of so many nonprofits needing capital improvements or new facilities? Is there a better way to provide services to clients and improve the functionality of these organizations?
A coalition of nonprofit agency executives, business people and donors explored the options and proposed the creation of a joint Human Resources Campus similar to successful facilities in Des Moines and Council Bluffs. The idea was to build a communal facility that would efficiently house administrative offices, client service space, a conference center for meetings and training, and a business resource center. Eight anchor tenants, including the United Way of East Central Iowa, expressed immediate interest, and plans were developed for a $15 million facility in downtown Cedar Rapids. Funding for the new building came from the Culver I-Jobs program, which provided $10 million, a donation of land from the Dummermuth family, the Hall Perrine Foundation, and numerous gifts from area businesses, foundations and individuals.
The energy-efficient new structure with parking on the ground level went from groundbreaking to completion in just 15 months, with tenants occupying the building in December 2010. Today 14 nonprofit agencies are meeting the needs of thousands of area clients in this attractive and purpose-built new space, which we were able to tour after Libby’s talk. Cheers to all who helped make this post-flood recovery story a rousing success!
THANK YOU to Pratt Audio-Visual & Video Corporation
for the generous donation of video projector rentals for our meetings!
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“Bad human communication leaves us less room to grow. ”
– Rowan D. Williams
We Want to
Hear From You!
Are you...
...changing jobs?
...adding a new certification
to your resume?
...the recipient of an award?
Please email Associate
News to Eric Wylie at:
eric@wyliecc.com
We'll include your
news
in future newsletters!
Julie Perrine recently presented to an international audience at the IAAP Eduation Seminar and Annual Meeting in Canada.
Read more about Julie's presentation.
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 |
 Donate a door prize - Get free face time!
Having door prizes makes our meetings even more enjoyable and your business or organization receives great exposure when you stand up to briefly explain your prize donation.
Door prizes can be any items such
as coffee mugs, notebooks, candles and food items, or anything related to your business or organization that you would like to share.
We’ll
draw names from those attending, hand out the door prizes and spotlight the
businesses and individuals who donated. It’s a win-win situation for
everyone!
To donate an item, please contact any CRPRA steering
committee member when you arrive at a meeting.
Thank you for helping to make each CRPRA meeting a fun event!
If you have a suggestion for a guest speaker or topic you would like
to see offered at a future meeting, or have any questions about
CRPRA, please contact
any of the Steering Committee members listed below.
Warren Byerly - Visual Images Productions, 360-7567
Connie Fullmer Dunkin - Dunkin One, 396-0185
Sher Jasperse - Writer/Editor, 364-2535
Carol Myers - J&A Printing Inc., 393-1781 ext. 249
Sara Reasner - Pratt Audio-Visual & Video Corp.,
363-8144
Wilma Shadle - Retired Communications Professional,
363-6254
Eric Wylie - Wylie Creative Communications,
832-2916
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