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Thursday,
11.08.2007
11:30 AM - 1:00 PM,
Clark Alumni House, Coe College
(Map)
Cost: $15.00
Reservations are
required and due by Noon on Nov. 2nd.
Parking is available near Clark Alumni House, on the street and in
nearby parking lots. The meeting will conclude at approximately 1
p.m.
Reservations are
mandatory and are due by Noon on
Friday, November 2.
Submit
your reservation online
OR
you may call Carol Myers at
393-1781 ext. 249.
 Guest Speaker: Monica Vernon,
President,
Vernon Research Group,
"Research and Use of Focus Groups to Create Political
Marketing Strategies"
Join us in November as Monica Vernon discusses how to use
research and focus groups in political marketing strategies. Monica founded the Vernon Research Group in 1987 and serves as President and CEO
of the company. Vernon Research serves clients nationwide and
conducts studies domestically and throughout the globe for firms in
the advanced manufacturing, building materials, financial services,
retail, education, government, political and not-for-profit
sectors. The firm specializes in customer satisfaction, competitive
analyses, product-to-market, employee, and brand studies. The firm
is known for utilizing advanced analysis to uncover insights and for
producing actionable recommendations from research findings and
conclusions.
View 2007-2008 Meeting Schedule
by Sher Jasperse
October meeting
topic: "How to Keep from Becoming a Marketing Dinosaur"
Henry Russell
Bruce Vice President/Executive Creative Director/Partner Steve
Erickson provided an entertaining and insightful look at the past,
present and future of advertising at our October meeting, where he
asked the pointed question: "Are you still relevant?"
The world of
typewriters, exacto knives and keylines - as well as the role of the
exclusive local ad man - has been replaced by computers, digital
technology and global information and supply networks. Projects that
took weeks to complete in the past now take days, making it more
difficult to become truly engaged with our clients and their
challenges.
Steve urged us to
remember the value of personal relationships and pursue our work
with passion, connectedness to resources, burning curiosity, and the
"wow" ideas that our clients can't come up with on their own. And if
we hope to remain creative, we'd better be having fun while we're
working our tails off.
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