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CRPRA Newsletter - Reflections - Cedar Rapids Public Relations Associates


JOIN US for the FINAL MEETING of our 35TH ANNIVERSARY SEASON

May 12, 2011 at the new Human Services Campus of East Central Iowa

And, mark your calendar now to join us next season on the
2nd Thursday of each month
from September through May!

In this issue:

  • Register today for the May meeting

  • A recap the April meeting, “Creating a New Community Sports News Service”



 

“Strength in Numbers: The Human Services Campus of East Central Iowa”
with Libby Slappey

Who knew the flood of 2008 would serve as the jump-start for a creative nonprofit collaborative — the Human Services Campus of East Central Iowa. Home to 12 different human service agencies, the HSC is lean, green and flood proof! Join CRPRA colleagues to learn the dual challenges of marketing and fundraising for this “first” in Cedar Rapids. A tasty lunch by Dostal’s Catering will be followed by a program & insiders’ tour. Park on the street or in City Lot 44 at the corner of 8th Avenue & Second Street, SE.

About the presenter: Libby Slappey is a long-time Cedar Rapidian who has dabbled in fundraising and promotion for 30+ years. A native of Massillon, Ohio, and a Coe College alumna, Slappey served as Major Gifts and Planned Giving Manager for United Way of East Central Iowa when the Human Services Campus was planned and constructed. Slappey currently serves as Project Director for the NewBo City Market's capital campaign.

Please join us!

Thursday, May 12, 2011
11:30 AM - 1:00 PM


The Human Services Campus of East Central Iowa
(map)
Cost: $15.00

Reservations are required and are due by
5:00 p.m. on Friday, May 6.  

 Submit your reservation for the May meeting



CRPRA meets the 2nd Thursday of each month, September through May.

Mark your calendars for next season!


 
        by Eric Wylie

April 2011 - “Creating a New Community Sports News Service

During the summer of 2010, former Gazette sportswriter and editor Jim Ecker, along with business partner Mike Koolbeck, gathered a team and later launched a 150+ page Web site focused on Cedar Rapids metro high school sports: www.metrosportsreport.com.

Leveraging their network of friends and former colleagues, they built a team of professional writers, photographers, salespeople and web-savvy folks who have been actively presenting the area’s prep sporting news. Jim credited CRPRA for helping to make several of the connections needed to get the business off the ground. The group first honed their teamwork by posting articles and photos on a blog during the second half of 2010, until the company’s web site was launched on January 3, 2011.

Jim shared several anecdotes about the reactions of high school sports fans, as well as the full story behind how Metro Sports Report was born after encouragement received when writing a few articles for the fans of Kennedy High School baseball. Jim also shared some thoughts he has for the future of the business.

Community, school and advertiser response has been overwhelmingly positive to the game previews and re-caps, player profiles, coaching and administrative news, daily columns and other features. Plus, the start-up was recently credited with breaking a national high school wrestling story when Metro Sports Report reported that a male wrestler had chosen not to wrestle his female opponent at the state tournament. The story was picked up by The Des Moines Register, then USA Today and eventually hit all of national news outlets.


THANK YOU to Pratt Audio-Visual & Video Corporation
for the generous donation of video projector rentals for our meetings!


 


“Good branding without a good business plan is like prettying up a duck with no feathers. It may look good but it ain't gonna fly.”
– Paul Provost

 



We Want to
Hear From You!

Are you...

...changing jobs?

...adding a new certification
to your resume?

...the recipient of an award?

Please email Associate
News to Eric Wylie at:

eric@wyliecc.com


We'll include your news
in future newsletters!
 


Donate a door prize - Get free face time!

Having door prizes makes our meetings even more enjoyable and your business or organization receives great exposure when you stand up to briefly explain your prize donation.

Door prizes can be any items such as coffee mugs, notebooks, candles and food items, or anything related to your business or organization that you would like to share.

We’ll draw names from those attending, hand out the door prizes and spotlight the businesses and individuals who donated. It’s a win-win situation for everyone!

To donate an item, please contact any CRPRA steering committee member when you arrive at a meeting.

Thank you for helping to make each CRPRA meeting a fun event!



If you have a suggestion for a guest speaker or topic you would like to see offered at a future meeting, or have any questions about CRPRA, please contact any of the Steering Committee members listed below.

Warren Byerly - Visual Images Productions, 360-7567

Connie Fullmer Dunkin - Dunkin One, 396-0185

Sher Jasperse - Writer/Editor, 364-2535

Carol Myers - J&A Printing Inc., 393-1781 ext. 249

Sara Reasner - Pratt Audio-Visual & Video Corp., 363-8144

Wilma Shadle - Retired Communications Professional, 363-6254

Eric Wylie - Wylie Creative Communications, 832-2916 

 

 

Are you looking for a great way to meet other area Marketing, Communications and Public Relations professionals and learn about exciting programs and people in Eastern Iowa? Then CRPRA is for you! Please join us!

Cedar Rapids Public Relations Associates is an informal organization of professionals dedicated
to sharing information on effective practices and future trends affecting the public relations field.

Find more information online at www.crpra.com

Copyright 2007-2011 - Cedar Rapids Public Relations Associates

Reflections is distributed monthly via email from September through May.

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