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CRPRA May 2010 Newsletter - Reflections - Cedar Rapids Public Relations Associates


In this issue:

  • A recap of our April meeting with guest speaker Scott Sanborn, formerly of KCRG-TV9 & MidAmerican Career Associates,
    now News and Development Director at local Christian radio station The Spirit.


  • A preview of our May 13 meeting with members of the Wyant family from Fireside Winery.

  • SPECIAL REMINDER: The May 13 meeting is our last of this season! If you’ve been thinking about offering a door prize (such as chocolate), this is your last chance until the next season of meetings starts in September! Please see the door prize article below for more information.


 

“Fireside Winery: From Dream to Reality”Wyant Family - Fireside Winery

Fireside Winery is the culmination of William and Rona Wyant’s life-long dream to pass their farm and family’s land heritage on to their children. As Iowa farmers whose ancestors tilled the very land on which they live and work today, it has been their hope to offer their children the agricultural legacy that has defined the Wyant family for four generations.

Join us to learn more about the Fireside Winery brand and the destination this family has created where friends and families gather for an afternoon or evening around one of the winery’s fireplaces to enjoy the scenery and a bottle of hand-crafted native Iowa wine.


Thursday, May 13, 2010 - 11:30 AM - 1:00 PM

Clarion Hotel & Convention Center
(Map)
Cost: $15.00

The meeting will conclude at approximately 1 p.m.

Reservations are required and are due by
5:00 p.m. on Friday, May 7.  

 

 Submit your reservation for the May meeting


* Job Posting Alert! *

View the Announcements & Jobs page of the CRPRA web site for a new job posting from the National Czech & Slovak Museum and Library for the position of Director of Marketing and Communications.


- CRPRA Associate News -

Welcome to Jennifer Pickar, Director of Communications at the American Red Cross!

Congratulations to Rose Slaymaker, owner of Nemec Marketing Group. Rose received with the 2010 Woman of the Year Award from the American Business Women’s Assocication, Cedar Rapids Charter Chapter, AND was a recipient of one of 17 Chamber of Commerce Extra-Effort Ambassador Awards. Great work, Rose!


CRPRA meets the 2nd Thursday of each month, September through May.

Mark your calendars for next season!


 
        by Sher Jasperse

April 2010 - “News from the Job Front” with Scott Sanborn

The Spirit Radio (89.1 FM) News and Development Director Scott Sanborn, a long-time KCRG reporter-anchor and more recently a consultant with Mid-America Career Associates, offered an upbeat perspective on the job market and ways to market ourselves effectively. He started with the undeniable bad news: The U.S. unemployment rate stands at 9.7 percent, the Cedar Rapids rate 7.4 percent — the highest jobless rates since the 1960s. But he moved on quickly to discuss the improving economic picture and the power of staying positive and being proactive in a job loss and/or search situation.

Scott challenged us to think about how we are marketing ourselves. Social media notwithstanding, we can’t let technology replace the art of face-to-face communication, because that’s how relationships are built. Many employers are no longer advertising jobs in traditional ways, and only 20 percent of management and executive positions are posted, so the job search becomes all about networking and having strategic conversations with people. Networking takes time, so invest yourself, he emphasized.

People who lose their jobs shouldn’t slam together a resume and start sending it out, but rather should take a few days to enjoy things that matter and do some introspection about life goals and personal skills. Remember that many kinds of skills are transferable from one industry to another. Think about what you’ve accomplished in your career and make a list, thereby building your morale and giving you something to sell. Consider ways to convey what you can do for a prospective employer based on what you’ve already accomplished. Once you have a list of accomplishments, prepare a two-page resume — neither too short nor too detailed — that starts with your qualification summary and provides examples of your accomplishments (rather than your job duties) in previous positions. When you interview, use narrative to enhance your list of skill sets.

Scott concluded by describing his own recent career journey, through which he remained positive, trusted in his skills and values, and consulted with people ranging from professional colleagues to his pastor to arrive at a place where he is truly pursuing his passion. It was a message that offered a dose of the Spirit for all of us.



“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”

- Warren Buffet,
Investor & Business Leader

 



We Want to
Hear From You!

Are you...

...changing jobs?

...adding a new certification
to your resume?

...the recipient of an award?

Please email Associate
News to Eric Wylie at:

eric@wyliecc.com


We'll include your news
in future newsletters!
 


Want some free PR? Donate a door prize!

We love door prizes! Thank you to all who have contributed this season! Having door prizes makes our meetings that much more enjoyable and your business or organization gets great exposure when you stand up to briefly explain your prize donation; for example, some chocolate.

Door prizes can be any items such as coffee mugs, notebooks, candles and the ever-popular food items (especially chocolate!), etc.

We’ll draw names each month and hand out the door prizes and spotlight the businesses and individuals who donated. It’s a win-win situation for everyone! To donate an item (such as chocolate), please contact any CRPRA steering committee member when you arrive for the meeting.

Thank you for helping to make each CRPRA meeting a fun event!

Did we mention that this group likes chocolate? :)



If you have a suggestion for a guest speaker or topic you would like to see offered at a future meeting, or have any questions about CRPRA, please contact any of the Steering Committee members listed below.

Warren Byerly - Visual Images Productions, 360-7567

Connie Fullmer Dunkin
- Dunkin One, 396-0185

Sher Jasperse
- Writer/Editor, 364-2535

Carol Myers
- J&A Printing Inc., 393-1781 ext. 249

Amber O’Connor
- Erb’s, 364-5159 ext. 126

Wilma Shadle
- Retired Communications Professional, 363-6254

Eric Wylie -
Wylie Creative Communications, 832-2916
 

 

 

Are you looking for a great way to meet other area Marketing, Communications and Public Relations professionals and learn about exciting programs and people in Eastern Iowa? Then CRPRA is for you! Please join us!

Cedar Rapids Public Relations Associates is an informal organization of professionals dedicated
to sharing information on effective practices and future trends affecting the public relations field.

Find more information online at www.crpra.com

Copyright 2007-2010 - Cedar Rapids Public Relations Associates

Reflections is distributed monthly via email from September through May.

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