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Program:
"Audio & Video Marketing for Businesses & Non-Profits"
Thursday, March 13, 2008  
11:30 AM - 1:00 PM, Beems Auditorium, CR Public Library (
Map)
Cost: $15.00
Reservations are required and due by Noon on Friday, March 7.

* * * PLEASE NOTE THE LOCATION OF THIS MEETING! * * *

The meeting will conclude at approximately 1 p.m.

Reservations are mandatory and are due by Noon on Friday, March 7.  

 Submit your reservation online or you may call Carol Myers at 393-1781 ext. 249.

View 2007-2008 Meeting Schedule



March Program Preview: "Audio & Video Marketing for Businesses & Non-Profits"
with Warren Byerly, Visual Images Productions & Eric Wylie, Eric Wylie Productions

Have you thought about using video or audio to promote your company, but didn't know where to begin or how much it might cost?

Join us in March as Eric Wylie and Warren Byerly share their years of experience as media producers. We'll learn about the different ways in which audio and video can be utilized in the business and non-profit sectors; the many details involved in creating a program; the various, modern methods in which media is delivered; how to plan for a production; and the factors that affect the cost of production.


Warren Byerly has extensive experience in the visual arts, having been a professional still photographer, videographer and manager of a local media production company for the majority of his professional career. Warren is hired as a videographer by the national broadcast and cable networks when they come to Eastern Iowa. He has captured video for NBC's "Biggest Loser," ABC's "Wife Swap," Harpo Productions' "The Oprah Winfrey Show," and provided support for a National Geographic Channel documentary about the United State Secret Service, just to name a few. Warren currently works as an independent producer, providing video production and live video support to a wide variety of local and national clients including The Cedar Rapids Chamber of Commerce and Bloomberg Television.
 

Eric Wylie began his career in communications working in broadcast radio and television. He then spent 9 years at MCI Telecommunications, first as a media producer and later as an Employee Communications Manager. Eric has been an independent communications consultant since 2004. He writes and produces audio and video programs, is a field audio technician for local and national video producers, creates Web sites for several local clients, and is a professional voice talent. Eric's voice is heard on many radio and television advertisements, telephone systems, training videos and other productions throughout the U.S.  Eric is also a corporate communications consultant, specializing in employee communications. He recently completed a three-year consultancy with Capital One ("What's In Your Wallet?") of Richmond, Virginia and in February of 2008 began consulting for National City (Bank) of Cleveland, Ohio.


Warren Byerly and Eric Wylie both serve on the Steering Committee of Cedar Rapids Public Relations Associates and frequently collaborate on video projects in the area. Having already achieved greatness, they now desire only fame & fortune.

Join us on Thursday, March 13, for this fun and informative presentation!
Reservations are due by Noon, Friday, March 7.
 


 
        by Sher Jasperse

February meeting: "Targeted Marketing through Variable Data Printing"

Carol Myers, Account Manager/Direct Marketing Consultant at J&A Printing and a long-time member of the CRPRA Steering Committee, introduced us to a host of new developments in the printing industry, including an expanded Pantone color matching system (GOE), remote proofing capabilities, and Digital Storefront technology that allows a customer to set up and order all printing via the web.

Digital printing makes it possible to customize direct mail marketing to unprecedented levels, with photos and messages targeted to specific subgroups and even individuals. And get ready for PURLs - personalized web URLs imprinted on each customer's direct mail piece to encourage customer response and tracking. So explore the possibilities for state-of-the-art variable data printing, but remember that, to be effective, your marketing effort still requires a strong offer, compelling design and writing, and accurate data.


 

"Public-relations specialists make flower arrangements of the facts, placing them so that the wilted and less attractive petals are hidden by sturdy blooms."
- Daniel J. Boorstin
 


Please email member
news to Kandi Behnke at:
kbehnke@bradleyriley.com

 


Are you looking for a great way to meet other area Marketing, Communications and Public Relations professionals and learn about exciting programs and people in Eastern Iowa? Then CRPRA is for you!

Cedar Rapids Public Relations Associates is an informal organization of professionals dedicated to sharing information on effective practices and future trends affecting the public relations field.

Want some free PR? Donate a door prize! Door prizes can be any items such as coffee mugs, notebooks, candles, the ever-popular food items (especially chocolate!), etc.

We'll draw names each month and hand out the door prizes and spotlight the businesses and individuals who donated. It's a win-win situation for everyone! To donate an item, please contact any CRPRA steering committee member, and thank you in advance for helping us celebrate 32 years of CRPRA!


If you have a suggestion for a guest speaker or topic you would like to see offered at a future meeting, or have any questions about CRPRA, please contact any of the Steering Committee members listed below.

You may use the online email form or call the numbers listed.

Warren Byerly, Treasurer, Visual Images Productions, 360-7567
Kandi Behnke,
Newsletter Editor,
Executive Administrator,
Bradley and Riley Law Firm, 363-0101

Connie Fullmer Dunkin, Dunkin One, 396-0185
Sher Jasperse, Writer/Editor, 364-2535
Carol Myers, J&A Printing Inc., 393-1781 ext. 249
Amber O'Connor, Erb's Business Machines Inc., 364-5159 ext. 126
Debra Salz, Prevention Services & Strategies, 378-4640
Wilma Shadle, Retired Communications Professional, 363-6254
Eric Wylie, Webmaster, Eric Wylie Productions, 832-2916

 

 

Cedar Rapids Public Relations Associates is an informal organization
of professionals dedicated to sharing information on effective practices
 and future trends affecting the public relations field.


Find more information online at
www.crpra.com

Copyright 2007-2008 - Cedar Rapids Public Relations Associates

Reflections is distributed monthly via email from September through May.

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