COME CELEBRATE
THE 35TH ANNIVERSARY SEASON
OF
CEDAR RAPIDS PUBLIC RELATIONS ASSOCIATES!
Mark your calendar
now to
join us on the 2nd Thursday of each month through May!
In this issue:
- Register today for the February meeting
with
Heather Smith Friedman of de Novo Alternative Marketing
- Review of our January Meeting with John Whaley of 5wire Marketing
- Keep bringing those Door Prizes!
 
“Generational Marketing”
with Heather Smith Friedman, de Novo Alternative Marketing
 How do you market the same products and services across a variety of age groups? Join us as Heather Smith Friedman of de Novo Alternative Marketing shares her insights on how to target decision-makers at different stages of life.
A Magna Cum Laude graduate of Regis University in Denver, CO, Heather built several successful brands before forming de Novo Alternative Marketing, LLC. Her experience includes brands such as U.S. West Dex and Red Bull Energy Drink. With the latter, she introduced the brand in Iowa and within five years, took Red Bull from 2% to 98% unaided awareness in Iowa using alternative approaches. While she knows how to use traditional marketing resources like print, radio and TV advertising, her expertise and passion live in experiential marketing.
Please join us!
Thursday, February 10, 2011
11:30 AM - 1:00 PM
The Clarion Hotel and Convention Center (map)
Cost: $15.00
Reservations are
required and
are due by
5:00 p.m. on Friday, February 4.
Submit
your reservation for the February meeting
CRPRA meets the 2nd Thursday of each month, September through May.
Mark your calendars for this season!
by Sher Jasperse
January 2011 -
“Online Reputation Management” with John Whaley, 5wire Marketing, LLC
John Whaley, President and CEO of 5wire Marketing, began his presentation at January’s CRPRA meeting with a couple of significant facts: 75 percent of Americans – and 97 percent of Millennials – are using social media. The number of people using Facebook, Twitter, YouTube and other online outlets to gather and share information on a daily basis is staggering. As John put it, “social media is word-of-mouth on steroids.” Given that context, his topic – “The Power of Online Reputation Management” – proved highly relevant for the more than 40 communications professionals who attended the meeting.
John offered a few key principles (here in a nutshell) for managing your online reputation:
1. Listen – use tools such as Google Alerts to find out what people are saying about you or your organization.
2. Think first – classify comments as positive, negative or neutral and consider the size of the audience for each before determining appropriate responses.
3. Engage – take the message out of the public space and use personal messaging or calls to invite further conversation with the source.
4. Converse – ask more questions, let unsatisfied people vent.
5. Be genuine and be consistent in your responses.
6. Measure – how much traffic does your blogpost get, how often are you mentioned on Twitter, etc.
7. Dive in – find a starting point for tracking your reputation.
8. Ask for help if you need it.
You can do that by talking to someone like John (john@5wiremarketing.com) or perhaps by attending another enlightening CRPRA meeting.
THANK YOU to Pratt Audio-Visual & Video Corporation
for the generous donation of video projector rentals for our meetings!
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Donate a door prize - Get free face time! 
