The CRPRA 2007-2008 season is winding down and we are in the planning stages for our 2008-2009 season.  Help us continue to provide fun, informative and timely presentations by submitting your suggestions for topics and speakers for the upcoming season!  Send your ideas to any Steering Committee member today!


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"Growing Your Small Business or Organization:
An Entrepreneurial Primer"
with Ann King, business consultant and educator

Thursday, April 10, 2008  
11:30 AM - 1:00 PM, Clark Alumni House, Coe College (Map)
Cost: $15.00
Reservations are required and due by Noon on Friday, April 4.
The meeting will conclude at approximately 1 p.m.

Reservations are mandatory and
are due by Noon on Friday, April 4.  

 Submit your reservation online or you may call Carol Myers at 393-1781 ext. 249.

View 2007-2008 Meeting Schedule


 April Program Preview:
"Growing Your Small Business or Organization: An Entrepreneurial Primer"
          - presented by Ann King, business consultant and educator

Small business is what makes the world go round, but what happens when you put yours under the microscope? Regardless of your business or organizational phase - from just starting out to growing effectively, we will take an insightful look at the myriad ways we can sharpen your focus. From basic marketing, management, and communications principles to a broader view of what successful market leaders are doing, together we will explore possibilities that will energize you in new directions.

Anne King has spent more than 30 years in the marketing and selling fields. After earning her BA in Journalism from Iowa State University, she landed an assignment as Marketing Director for two large regional shopping center complexes, where her passion for entrepreneurial development was kindled. Willing to try her hand at anything new, she moved into the banking and telecommunications industries before embarking on the world of fitness and later plastics and eventually starting her own consulting practice. A long-time guest lecturer and employer of many interns, she decided to go back to school to teach, completed a one-year accelerated MBA program at St. Ambrose University, and joined the Mount Mercy College faculty as a marketing lecturer in the Business Division in August of 2006.

Join us on Thursday, April 10, for this presentation!

Reservations are due by Noon, Friday, April 4.
 

 
        by Sher Jasperse

March meeting: "Audio and Video Marketing for Businesses and Non-Profits"

Longtime video producers Warren Byerly (Visual Images Productions) and Eric Wylie (Eric Wylie Productions) described and provided examples of countless ways to use audio and video to spread the news about your organization. A few possibilities: to provide an overview of your company/organization, document awards/recognition your company has received, provide training, introduce new products or services, record important events, or archive employee knowledge.

Before creating a video, you'll need to decide whether to use producers and/or writers for your project, identify your target audience, plan your site, and line up the required talent, sets, props, equipment and approvals. And that's just the pre-production phase, followed by recording and post-production.

How much will it cost? Depending on quality, the average cost per minute is $1,000-3,000. The most effective length is five to 10 minutes (under five for web videos). Your video can't be all things to all people, so keep it focused, remembering to create that personal connection that makes the medium such a powerful way to convey emotion.

 

"Experience is simply the name we give our mistakes."
- Oscar Wilde
 

Please email member
news to Kandi Behnke at:
kbehnke@bradleyriley.com
 

Are you looking for a great way to meet other area Marketing, Communications and Public Relations professionals and learn about exciting programs and people in Eastern Iowa? Then CRPRA is for you!

Cedar Rapids Public Relations Associates is an informal organization of professionals dedicated to sharing information on effective practices and future trends affecting the public relations field.

Want some free PR? Donate a door prize! Door prizes can be any items such as coffee mugs, notebooks, candles, the ever-popular food items (especially chocolate!), etc.

We'll draw names each month and hand out the door prizes and spotlight the businesses and individuals who donated. It's a win-win situation for everyone! To donate an item, please contact any CRPRA steering committee member, and thank you in advance for helping us celebrate 32 years of CRPRA!

If you have a suggestion for a guest speaker or topic you would like to see offered at a future meeting, or have any questions about CRPRA, please contact any of the Steering Committee members listed below.

You may use the online email form or call the numbers listed.

Warren Byerly, Treasurer, Visual Images Productions, 360-7567
Kandi Behnke, Newsletter Editor, Executive Administrator,
Bradley and Riley Law Firm, 363-0101
Connie Fullmer Dunkin, Dunkin One, 396-0185
Sher Jasperse, Writer/Editor, 364-2535
Carol Myers, J&A Printing Inc., 393-1781 ext. 249
Amber O'Connor, Erb's Business Machines Inc., 364-5159 ext. 126
Debra Salz, Prevention Services & Strategies, 378-4640
Wilma Shadle, Retired Communications Professional, 363-6254
Eric Wylie, Webmaster, Eric Wylie Productions, 832-2916

 
 

Cedar Rapids Public Relations Associates is an informal organization
of professionals dedicated to sharing information on effective practices
 and future trends affecting the public relations field.

Find more information online at www.crpra.com

Copyright 2007-2008 - Cedar Rapids Public Relations Associates

Reflections is distributed monthly via email from September through May.

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